Core Values


standing up for what is right, even when it is difficult or costly. We always striving to do the right thing.


We practice the highest ethical standards

Customer Focus

Dedication to understanding and meeting the needs of our customers, ensuring satisfaction and building long-term relationships.

Quality Consistent

Striving for excellence in products, services, and processes to deliver consistently high standards quality.


Earning customer loyalty by consistently providing them with value-added services.


being clear and honest in communication, and being accountable for actions and decisions. Transparency builds trust and strong relationships with our partners.


essential for building strong relationships, achieving success and making a positive impact with our customers.


Prioritizing the well-being of employees, customers, and communities by maintaining safe practices and environments.


Remaining agile and responsive to changes in the market, industry, and technology landscape.


Taking ownership of actions and outcomes, and holding oneself and others responsible for commitments and results.


Demonstrating environmental responsibility, minimizing environmental impact, and contributing positively to society.

  • Vision

Ally with more reliable partners globally, to supply a better choice to customers. We are our customers’ preferred supplier.

  • Mission

To be a global market leader of High-Quality chemicals in Middle East & Africa through our effective, efficient and reliable customer services

Our Objectives

  • Enhance customer satisfaction by providing our Value-Added services.
  • Establish long-lasting business relationships with our reliable partners.
  • Increase our market share through expansion in MEA (Middle East and Africa) Market.
  • Expand product offerings to cater to emerging industry demands.
  • Maintain highly efficient team work.